We found this great infographic recently that details, really simply I might add, how to best use a YouTube account for promotion of your business. We’ve added it below to help you with your video marketing strategies and global SEO efforts.
As YouTube is owned by Google, you can create a YouTube account using your Google credentials or log in details and link them together. While this can make signing up easier, it’s beneficial in a whole different way when it comes to SEO for your business.
Google has various search categories. In a general search, a user will be doing what’s termed a ‘web search’ – i.e. searching the web in general. Users of the search engine can also choose to search Images, Video, News, Books, Blogs and more.
As Google has developed over the years, they’ve noticed that not everyone specifically clicks the different category search options – so they came up with a solution. Instead of just showing ‘Web’ search results for general searches, Google will also add in News, Images and Video to these general results. This very often includes video results from YouTube. Utilising a YouTube account means you have another area in which to incorporate information on your business, tips for customers etc. that add another level to the possibility of being found by potential customers using Google to search for products and services.
Producing video has become a lot more inexpensive over the last decade, but most companies don’t have money to spend on creating their videos in the wide variety of languages their international customers may speak and understand.
Hiring an interpreter or translator that is also suitable to narrate your corporate video in numerous languages may not be an option. A cost effective way to overcome this is to simply add subtitles and offer the same video numerous times with the various languages.
This also allows you to add the surrounding information – such as video title and description in the language each video is focussed at which can really widen your international SEO and help bring up your overall traffic and rankings. Taking English out of the equation, some of the most spoken languages in the world include Mandarin, Hindustani, Spanish and Russian.