Website Localisation Through Professional Translation
Localisation for your website content with professional translation services Why online localisation is a little like the cakes at your local bakery! What is website localisation? Website localisation (or localization) is a process whereby a website is built or adapted to suit a specific geographic area. If you think about this in real life terms [...]
Key Tools for Monitoring Online Performance – Part 3; Google Analytics
In part one of this three part series, we looked at how to set up your Google Webmaster Tools and Google Analytics accounts. In part two, we looked at how to find useful information to monitor and strategise through the information that Google Webmaster tools offers you. In this final part of the series, we’ll [...]
Key Tools for Monitoring Online Marketing Performance – Part 2
In part one of this three part series, we looked at how to set up your Google Webmaster Tools and Google Analytics accounts and noted that these would need to be in place a little while to gather the information you’ll need to get from them. Hopefully some info will have started to show up [...]
Key Tools for Monitoring Online Marketing Performance – Part 1
Working in translation, both in ‘real life’, interpreting at events and meetings and translating documents, as in the online sphere, we’ve come to know a lot about the importance of speaking yours customer’s language – or all of your potential customers’ languages. But we’ve also learned a lot about how to track performance of your site [...]
Content Marketing – Are You Ready to Snap?
You may have heard the phrase ‘content is king’ thrown around a bit in relation to SEO and digital marketing in the last year or two, but what exactly does this mean? And is it something you can use for your online marketing strategy? What is content marketing? Content refers to, well ‘stuff’! Content is [...]
Localise Your Website: Put Your Business on the Map – On the Google Maps!
We’ve spoken before about how website translation can aid your site in ranking overseas. While Google is still one of the most widely used search engines in most countries (Russia being an exception – see here), a good way to help ‘get your business on the map’, so to speak, and also literally, is to [...]
Ecommerce for 2014 – Expansion and Translation for Russian & French Markets
If you have on online business and you’ve been considering expansion into other markets, this could be the perfect year to start looking at Russia. Though frequently overlooked by UK and Irish businesses, Russia actually has the highest number of internet users in Europe. And according to one source, due to a history of fraudulent [...]
Google Stress the Importance of Professional Translation Services for App Development
Google was recently listed as one of the most trusted companies/bodies in Ireland amongst those in their thirties. They’ve achieved this level of trust as a business by providing a high quality service. But they don’t just offer a great service themselves, they encourage others to offer great quality too, and they unceasingly refine their [...]
Your Business YouTube Account, SEO & Translation for Subtitles
We found this great infographic recently that details, really simply I might add, how to best use a YouTube account for promotion of your business. We’ve added it below to help you with your video marketing strategies and global SEO efforts. As YouTube is owned by Google, you can create a YouTube account using your [...]
10 SEO Tips Anyone Can Incorporate – Part 2
In our previous blog post, we looked at the first 5 tips of learning to optimise your site for search engines. We gave 5 tips that absolutely anyone can use. SEO is constantly evolving and changing, so the best thing you can always do, is think of the user, your target audience and be genuinely [...]