We’ve spoken before about how website translation can aid your site in ranking overseas. While Google is still one of the most widely used search engines in most countries (Russia being an exception – see here), a good way to help ‘get your business on the map’, so to speak, and also literally, is to take advantage and optimise the different features Google offers for businesses.
Of their most used tools is Google Maps and search engine/smart phone users are making use of this more and more frequently to find out everything from where a businesses is located to reading reviews and checking opening hours. It’s also a good way to let Google now where you are. The closer a smartphone user is to your location, the more likely you are to show up in the ‘Business results’ on a Google search and also on a maps search for services or products.
What’s more is it’s easy to do. And if you have more than one premises, nationally or internationally, you can set your location at each of these places. Do you have a collection point for products you ship abroad for customers? By utilising that address, you can put yourself on the map there too and help boost your international rankings.
How To Put Your Business on the Map in 2014
1. Firstly you’ll need a Google account or gmail address, if you haven’t got one already. You can sign up here.
2. Next, go to Google Places/Businesses here and sign in using your gmail address and password.
3. You’ll be taken to the page shown below. Read and agree to the terms and conditions to continue.
4. Next, search for your business to see if it’s already listed.
5. If your business is not listed, click on ‘No, these are not my business’ to continue. If your business is listed, click into it to claim it and add to/edit information already there.
6. Add all of the details you are happy to display publicly, and submit.
7. You’ll then be told the address will need to be verified. Google do this by posting out a pin number you to activate your online business listing. This can take up to two weeks. In the mean time, you can still click through to edit the information that will be shown when the pin arrives and you can activate it.
8. Add your details. Make sure to describe your business clearly in the description section. Use language and terms that your potential customers understand and are likely to type when searching for a business like yours. You can also add photos and opening hours. Adding opening hours is incredibly important as it’s one of the top things people search for in relation to businesses! Especially shops and services that require a physical visit.
9. In one to two weeks when your pin arrives, log back in, using the same steps at the beginning. Your details will all be saved, but you can now use the ‘Verify’ option and pin to make your listing go live. It can take some time for Google to review and it begin to appear, but it’s worth it.
10. If you have other business locations, you can add these too, within the same Google account/gmail address, as long as you can verify each by receiving post at that address.
Top Tip: If you’re listing your business in non English speaking countries, make sure you have your description and business details translated professionally. If a web user is searching for a business in a hurry, they will be more inclined to click on one they can actually understand!