Google was recently listed as one of the most trusted companies/bodies in Ireland amongst those in their thirties. They’ve achieved this level of trust as a business by providing a high quality service. But they don’t just offer a great service themselves, they encourage others to offer great quality too, and they unceasingly refine their SEO algorithms to make sure the best content, the best sites and the best businesses rank highest.
Their online, instant translation application ‘Google Translate’ offers some quick convenience for less important translations on-the-go, but they’ve now specifically advised that this isn’t good enough for professional translation needs; such as App language translation and business website translation.
One of their most recent announcements tackled the subject of translation for App development directly. They’re offering a professional translations service to Android developers to make sure applications on offer are available and understood by a greater audience. While we would advise shopping locally for your professional translation services, some of the stats they revealed just how necessary translation is for the web and for apps. The global audience is there, you just need to tap into it.
Google claims that over 1.5 million new Android phones and tablets around the world are turned on for the first time every day.
“Each newly activated Android device is an opportunity for you as a developer to gain a new user, but frequently, that user speaks a different language from you.”
According to the blog post, a game developer used professional translation services along with local marketing campaigns and the results showed that a whopping 80% of installs were non-English speakers. I would deduce that if your company can target a global audience, similar could be said for your website – if you get the translation right.
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