Key Tools for Monitoring Online Marketing Performance – Part 2
In part one of this three part series, we looked at how to set up your Google Webmaster Tools and Google Analytics accounts and noted that these would need to be in place a little while to gather the information you’ll need to get from them. Hopefully some info will have started to show up [...]
The ABC of SEO: Learn the Language of Online Marketing
Adwords: Paid, advertising search results on Google. These show up in yellow at the top and bottom of organic results. Blog: A great way to share content, drive engagement, incorporate keywords and keep your site fresh. Content: The ‘stuff’ online – photos, images, diagrams, written copy (text/artciles/survey results/reports) etc. Anything that provides information. Digital: Signals [...]
Key Tools for Monitoring Online Marketing Performance – Part 1
Working in translation, both in ‘real life’, interpreting at events and meetings and translating documents, as in the online sphere, we’ve come to know a lot about the importance of speaking yours customer’s language – or all of your potential customers’ languages. But we’ve also learned a lot about how to track performance of your site [...]
Content Marketing – Are You Ready to Snap?
You may have heard the phrase ‘content is king’ thrown around a bit in relation to SEO and digital marketing in the last year or two, but what exactly does this mean? And is it something you can use for your online marketing strategy? What is content marketing? Content refers to, well ‘stuff’! Content is [...]
Localise Your Website: Put Your Business on the Map – On the Google Maps!
We’ve spoken before about how website translation can aid your site in ranking overseas. While Google is still one of the most widely used search engines in most countries (Russia being an exception – see here), a good way to help ‘get your business on the map’, so to speak, and also literally, is to [...]
Ecommerce for 2014 – Expansion and Translation for Russian & French Markets
If you have on online business and you’ve been considering expansion into other markets, this could be the perfect year to start looking at Russia. Though frequently overlooked by UK and Irish businesses, Russia actually has the highest number of internet users in Europe. And according to one source, due to a history of fraudulent [...]
Improving SEO with Localised Pages in Line with Google’s Venice Update
Give Your Website Some Helpful Directions for Local SEO Google’s ‘Venice’ update in 2012 went ahead slightly unnoticed and definitely not as talked about as many of their other updates. The change to the search engine’s algorithm affected many local businesses but there are a few easy steps you can take to help keep [...]
Translation for Websites as Expanding & Exporting To Russia, China & Brazil Set to Increase
The Independent recently reported that exporters are upbeat about expansion into new markets for 2014. A report from the Irish Exporters Association said it’s expected that 70% of exporting companies will begin to expand into new markets including China, Russia and Brazil, among other countries, so the need for multi-lingual websites, subtitled and/or translated promotional [...]
Google Stress the Importance of Professional Translation Services for App Development
Google was recently listed as one of the most trusted companies/bodies in Ireland amongst those in their thirties. They’ve achieved this level of trust as a business by providing a high quality service. But they don’t just offer a great service themselves, they encourage others to offer great quality too, and they unceasingly refine their [...]
Dublin’s Web Summit Highlights – Atmostphere, Content & Social Networking
The Web Summit took place this week in Dublin and saw some 10,000 speakers, attendees and exhibitors arriving into our fair city. These were the big highlights and learnings for us so we hope it can bring something to your business too. The Atmosphere & Pace Of The Web SUmmit The pace of the conference [...]